The Kolkata Knight Riders has put on hold its tie-up with hosiery brand Lux Cozi, a deal that had earned widespread criticism and anger among the people of the city.
"Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed," the Shah Rukh Khan-owned franchisee stated in a release on Monday.
As per the link-up, the innerwear brand, owned by Ashok Todi, an accused in Rizwanur Rahman suicide case, was supposed to be associated with KKR's apparel merchandising.
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"Respecting the sentiments of Kolkata and people of Bengal, both, Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed," the Shah Rukh Khan-owned franchisee stated in a release on Monday.
As per the link-up, the innerwear brand, owned by Ashok Todi, an accused in Rizwanur Rahman suicide case, was supposed to be associated with KKR's apparel merchandising.
1 Comment
Tell a friend
Bury
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Nice to see SRK is so sensitive about Kolkata & Bengal.. or did he mistakenly think of it as Bangladesh :-)