By 2010, Mumbai’s 4.88 lakh establishments including high-end malls and multiplexes will have to ensure that the Marathi font is the largest and boldest on the signboards bearing their names.
The saffron-ruled BMC has given shop-owners two months, ending January, to ensure that the Marathi (Devnagari) script gets precedence. So far, the rule was that signs had to include Marathi but there was no compulsion that it should be the boldest.
Under Section 52 of the Bombay Shops and Establishments Act, 1948, non-implementation of the rule will entail a fine between Rs 1000 and Rs 5,000.
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