The decision to import Gujarat chief minister Narendra Modi in India’s commercial capital seems to be a well-calculated strategy to promote his brand of politics in Maharashtra ahead of the 2009 state assembly election.
The primary goal of the BJP, however, is to make the Sunday rally a show of strength to assert the party’s identity in Maharashtra.
Following Pramod Mahajan’s untimely demise, the state BJP has been hunting for a leader with a national identity and populist appeal. The acceptance of Modi indicates the Maharashtra BJP unit’s transition from ‘Mahajanism’ to ‘Moditva’.
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