This is one discount offer that is in poor taste. Diva Maharashtracha, a Marathi eatery, has been dishing out handsome discounts to its patrons - but only if they are Maharashtrians or at least, speak Marathi.
Even though this scheme has been on for about a year and a half, the owners have decided to promote this only now, by sending SMS-es to the public.
Dr Suhas Awchat, co-owner of Diva Maharashtracha, Culture Curry and Goa Portuguesa, has been exercising the 50% discount-policy for Maharashtrian patrons at Diva Maharashtracha on main course lunch, and 25% off on main course dinner on weekdays.
When we asked him the reason for this discrimination, he said, "Most Maharashtrians lead simple lives, and are not wealthy. I want them to be exposed to the rich culture they belong to. I don't want them to be intimidated by the décor of the place or the celebrity patrons who frequent the joint." People of other communities are wealthy or at least well off, and dining out for them is a casual experience, he believes.
3 Comments
Tell a friend
Bury
Even though this scheme has been on for about a year and a half, the owners have decided to promote this only now, by sending SMS-es to the public.
Dr Suhas Awchat, co-owner of Diva Maharashtracha, Culture Curry and Goa Portuguesa, has been exercising the 50% discount-policy for Maharashtrian patrons at Diva Maharashtracha on main course lunch, and 25% off on main course dinner on weekdays.
When we asked him the reason for this discrimination, he said, "Most Maharashtrians lead simple lives, and are not wealthy. I want them to be exposed to the rich culture they belong to. I don't want them to be intimidated by the décor of the place or the celebrity patrons who frequent the joint." People of other communities are wealthy or at least well off, and dining out for them is a casual experience, he believes.
3 Comments
Tell a friend
Bury
Marathikatta.com - A community for true maharashtrians and mumbaikars! Register, read, write, vote, comment and make friends! Forward this to all your friends and make it popular!
खाजगी उद्योगातील...Very Much Correct............ Dear Dheeraj,
I read your comments with...खरीच गोष्ट आहे....ha ha vulgairty where? And since when has ...Chankya........
Pls stop commenting vulgure...meemarathi, you are such a cry baby. read the...rajsawster, thats a new one. Wow so you nworked...Learn more!
Comments
It is true that marathi people are not wealthy like other communities.and Dr suhas awchat is from marathi communities so he is giving discount for marathi people, then what is wrong in that?
i think there would be sufficient 'wealthy' maharashtrians to eat at restaurants like Diva Maharashtracha
another generalisation done is that maharashtrians dont have the habit of 'eating out' (as compared to say the gujjus) though i doubt whether that is valid anymore.. almost all the maharashtrian families i know dine out once a week or fortnight.
anyway what Dr. Awchat is doing seems to be more from a business point-of-view. and it is not like he is barring others from visiting his hotel. if it doesnt work then he will be forced to change his business model. its as simple as that.
our mainstream media seems to have made 'marathi manoos' seem like a bad word. what do they have to say about the gujarati community actively barring non-veg hotels and restaurants coming up in areas which are dominated by them ?
Buy a flat in this building if you are Jain.
Stay here if you are Christain.
Get Discount if you are Gujju in cloth market.
& many more .....
I wonder why these headlines are never flashed in their newspaper???