In a what seems to be a lucrative deal for the owners of the Indian Premier League (IPL) franchise, nearly 60-65 per cent of their costs have been covered through sale of television rights to Sony-World Sports Group (WSG) for $1.026 billion, including $108 million by BCCI.
During the first and fifth year of IPL, the eight team owners will get 80 per cent of the total broadcasting revenues and 60 per cent from year six onwards.
As per industry estimates, roughly $6-7 million is what each franchise owners will earn each year from broadcasting revenues alone. However, this figure could go down in coming years as BCCI has the right to increase the number of franchises from the present eight, which would mean sharing the broadcasting revenue with more corporates.
The winners of the various IPL teams reckon they would break even the investment on Twenty20 league team between the second and fifth year.
To add to this, industry experts say that a gap of $3-4 million can be adjusted as a company’s advertising b udget, because of the high mileage the corporate gets through its ownership.
BCCI is said to have raised a total off $ 1.749 billion (Rs 6996 crore) through the team auction.
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During the first and fifth year of IPL, the eight team owners will get 80 per cent of the total broadcasting revenues and 60 per cent from year six onwards.
As per industry estimates, roughly $6-7 million is what each franchise owners will earn each year from broadcasting revenues alone. However, this figure could go down in coming years as BCCI has the right to increase the number of franchises from the present eight, which would mean sharing the broadcasting revenue with more corporates.
The winners of the various IPL teams reckon they would break even the investment on Twenty20 league team between the second and fifth year.
To add to this, industry experts say that a gap of $3-4 million can be adjusted as a company’s advertising b udget, because of the high mileage the corporate gets through its ownership.
BCCI is said to have raised a total off $ 1.749 billion (Rs 6996 crore) through the team auction.
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Bury
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It seems a good Move by BCCI.They want to cash-in the 20 20 syndrome which is fast catching up.Not only the BCCI will benefit from it but also it will make players earn susbtantially.How else could you explain top players from different countries lining to join IPL. Further the involvement of corportates would bring some methodologies to the ineffiecient BCCI systems.
It seems Indian cricket is progressing on the lines of English Premierhip where top line businessmen buy the Clubs. Lets hope they create the same brands as Manchester United,Arsenal,Chelsea, Liverpool.
What would be interesting to see if they put a limit on the foreign players playing in a team as there's been a lot of talk about the standard of football played by english players.Football association wants to promote the local english talent over foreign players who form the majority of most clubs.
Havent we heard this before somewhere else, but in a different context :-)