Mukesh Ambani’s Reliance is looking for a gestation of 3 years for its investments in the Indian Premier League (IPL). The main contributor to its revenues will be its sponsorship partners.
The company is scouting for alliance with about three to four major partners. Reliance was the highest bidder in IPL team auctions with an investment of $111.9 million.
After the announcement of the brand identity and logo of the Mumbai team, now named Mumbai Indians, Kaushik Roy, president, brand strategy and marketing communication, Reliance, said, “The investments by the company chiefly consist of the amount spent in the auction and in taking up the venue, Mumbai. Although we are trying to get the best out of the inaugural year for IPL, the gestation could be fairly stated as about 3 years.”
The main revenue streams for Reliance through IPL are ticket sales and partner sponsors. Twenty per cent of the ticket sales would be with IPL, while the balance would be earned through franchises. Team sponsorship, however, would form the bulk of the revenues, said Roy.
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The company is scouting for alliance with about three to four major partners. Reliance was the highest bidder in IPL team auctions with an investment of $111.9 million.
After the announcement of the brand identity and logo of the Mumbai team, now named Mumbai Indians, Kaushik Roy, president, brand strategy and marketing communication, Reliance, said, “The investments by the company chiefly consist of the amount spent in the auction and in taking up the venue, Mumbai. Although we are trying to get the best out of the inaugural year for IPL, the gestation could be fairly stated as about 3 years.”
The main revenue streams for Reliance through IPL are ticket sales and partner sponsors. Twenty per cent of the ticket sales would be with IPL, while the balance would be earned through franchises. Team sponsorship, however, would form the bulk of the revenues, said Roy.
Discuss
Tell a friend
Bury
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